Report: LeBron James’ application to trademark “Taco Tuesday” has been denied

LeBron James
Mar 15, 2019; Detroit, MI, USA; Los Angeles Lakers forward LeBron James (23) laughs during the game against the Detroit Pistons at Little Caesars Arena. Mandatory Credit: Tim Fuller-USA TODAY Sports

LeBron James is as much of an unstoppable force in the business world as he is on a basketball court.

The man has willed his way to becoming the star of the sequel to ‘Space Jam’, he has his own HBO show ‘The Shop’, and he has a billion-dollar deal with Nike. That only scratches the surface of his reach throughout the business and entertainment world. However, it’s being reported by Josh Gerben (a trademark lawyer) that LeBron’s most recent business venture has been denied. That business venture was, of course, trying to trademark the term “Taco Tuesday” for himself after his series of Instagram stories with his family went viral.

Many laughed when the news initially came out that LeBron was trying to trademark the term. It’s no secret that LeBron didn’t make this up himself, as school cafeterias and Mexican restaurants have been promoting Taco Tuesdays for years. The United States Patent and Trademark Office seemed to share this thought, as they declined the request due to “Taco Tuesday” being a “commonplace message”. I mean, what’s next, Stephen Curry trying to trademark the term “Splash”?

If someone deserved to trademark the term though, it was LeBron, as his Instagram stories have taken on a life of their own. Lil’ Jon even made a song about the viral sensation.

Alas, LeBron James will just have to take (one of his few) L’s on this one as he won’t be able to fully capitalize on the craze.

Leave a Reply