HBO and Project Backboard team up to refurbish court in Inglewood

Credit: HBO

The 2021-22 Los Angeles Lakers have not very fun to watch this season. While they currently sit in 9th place in the Western Conference, it’s safe to say this year has been quite the disappointment. Lack of spending, coupled with injuries and bad chemistry has so far led to a losing season. Luckily, thanks to HBO, we get to see some winning basketball from the Lakers after all.

On March 6th, HBO premiered Winning Time: The Rise of the Lakers Dynasty, a drama series which chronicles the Showtime era in the 1980’s premiered. As most of us know, the Lakers were the team of the 80’s, but this series will take a deeper look as to how the magic unfolded. The series was written by Max Borenstein and Jim Hecht and it is based off the book, Showtime: Magic, Kareem, Riley, and the Los Angeles Lakers Dynasty of the 1980s by Jeff Pearlman. The project also includes Executive Producer and Director Adam McKay who is well known for his comedic genius, but more recently has directed movies like The Big Short and Don’t Look Up.

From the moment HBO announced the series, the hype started to grow, especially amongst us Laker fans. For some of us, we were either not alive or old enough to remember anything about the Showtime Lakers, so this show will be very new to us. HBO is not only marketing to the newer generations, but they are also leaving a lasting legacy by teaming up with Project Backboard and refurbishing a court in Inglewood commemorating the series premiere.

Project Backboard is known for their renovation of public basketball courts, creating beautiful works of art in order to strengthen communities. Rogers Park in Inglewood was the location chosen by HBO. They chose David Flores to be the artist to create this incredible artwork in honor of the Showtime era.

The unveiling of the court design took place on the same day the show premiered, March 6th. A ceremony took place that included HBO officials, Project Backboard founder Daniel Peterson and an influencer skills camp led by celebrity basketball trainer and show consultant Idan Ravin. More importantly, HBO made a $10,000 donation to Inglewood College Preparatory School to help with their basketball program.

On top of great food and drinks, it was a very fun and interactive event that included a goodie bag, a spinning camera station and a lounging area for those who wanted to get away from the sun. However, the best part of the day was seeing all of the influencers go through the skills training camp. They went through a real workout ending with a 3-pt competition and scrimmage games which were very entertaining with the help of the MCs.

Special shoutout to HBO for the invite, we had a great time for a great cause.

Leave a Reply