The Los Angeles Lakers announced on Wednesday that they have a new sponsorship with First Entertainment Credit Union, making the brand the official credit union of the franchise. Lakers star Anthony Davis also announced an individual partnership with First Entertainment, making him an official brand ambassador of the credit union.
Lakers President of Business Operations Tim Harris said in the team’s official press release that the partnership will serve to “increase awareness on the importance of
financial responsibility and the support they bring for aspiring entrepreneurs and entertainers across Los Angeles.”
Part of Davis’ new partnership with the brand was the unveiling of a video titled “All Dreams Apply Here” which will be broadcasted nationally on ESPN during the Lakers game against the Milwaukee Bucks on Friday.
In the video, Davis speaks about LA’s reputation as a city where people work towards their dreams, saying, “You can be anything you want in this city.” About Los Angeles, Davis also says, “This may not be the city that raised me, but it’s ours now.”
The new partnership was unveiled at an event on Wednesday night where Davis spoke a little on how this collaboration fits his brand:
“It fits perfectly. What you guys stand for in trying to have a lot of people who might not have the resources to learn about financial literacy, I’m trying to do the same thing. I’ve been blessed in the position to make a lot of money at a young age but if I didn’t have the NBA, my family, my friends, and financial advisor help me with the things I need to know about money, I probably would have bought 50 Lamborghini trucks by now. Being able to have those people in place, and partner with first entertainment who’s on the same path and doing the same thing that I’m trying to do in the community and reach people who don’t know a lot about financial literacy, it was easy for me to partner with you guys”
Davis also detailed on why being financially literate was important to him:
My thing is I look at life after basketball. You’re not going to play this game for a long time. I want to be able to put myself in position, for my future where I can sit around maybe do nothing for the rest of my career. You’re going to finish when you are 35, 40 years old. You got another 40-50 years to live, now what are you going to do with this time if you don’t save your money.
Davis was joined by the majority of his Lakers teammates as well as head coach Frank Vogel and Lakers legends like James Worthy, Derek Fisher, Robert Horry and Rick Fox. Other LA athletes and entertainers were also present at the unveiling event.
Quotes obtained firsthand unless otherwise specified.