LeBron James, Lakers lead list of most popular NBA jerseys, merchandise

LeBron James
LOS ANGELES, CA – MARCH 26: LeBron James #23 of the Los Angeles Lakers looks on during the game against the Washington Wizards on March 26, 2019 at STAPLES Center in Los Angeles, California. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and/or using this Photograph, user is consenting to the terms and conditions of the Getty Images License Agreement. Mandatory Copyright Notice: Copyright 2019 NBAE (Photo by Chris Elise/NBAE via Getty Images)

The Los Angeles Lakers once again led the NBA in merchandise sales, according to a press release from the NBA. The Lakers were followed by the Warriors, Celtics, 76ers, Bucks, Bulls, Thunder, Rockets, Raptors and Knicks in the top ten.

Much of the Lakers’ lead over other franchises, of course, came from LeBron James signing with the franchise in July. The combination of the two global brands clearly had huge financial implications.

James, unsurprisingly, led the league in jersey sales, ahead of Stephen Curry, Giannis Antetokounmpo, Kyrie Irving and Joel Embiid who rounded up the top five.

Despite a relatively down year for James and the Lakers, who were unable to make the postseason, their collective marketing brand still overpowered the rest of the league. It was the first time since James’ second season in the NBA that he had missed the playoffs.

There is clearly a huge collection of fans foaming at the mouth for the Lakers to rise to prominence again and they show it in their spending power. It’s up to the Lakers to reward them for their loyalty.

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