The Los Angeles Lakers once again led the NBA in merchandise sales, according to a press release from the NBA. The Lakers were followed by the Warriors, Celtics, 76ers, Bucks, Bulls, Thunder, Rockets, Raptors and Knicks in the top ten.
Much of the Lakers’ lead over other franchises, of course, came from LeBron James signing with the franchise in July. The combination of the two global brands clearly had huge financial implications.
James, unsurprisingly, led the league in jersey sales, ahead of Stephen Curry, Giannis Antetokounmpo, Kyrie Irving and Joel Embiid who rounded up the top five.
Steph Curry has the second-highest selling jersey behind LeBron James this season. Warriors have the second highest selling jerseys behind the Lakers. And Kevin Durant is ranked 8th overall pic.twitter.com/Zpc1aWzooV
— Mark Medina (@MarkG_Medina) April 25, 2019
Despite a relatively down year for James and the Lakers, who were unable to make the postseason, their collective marketing brand still overpowered the rest of the league. It was the first time since James’ second season in the NBA that he had missed the playoffs.
There is clearly a huge collection of fans foaming at the mouth for the Lakers to rise to prominence again and they show it in their spending power. It’s up to the Lakers to reward them for their loyalty.