Lakers’ Kyle Kuzma signs endorsement deal with GOAT

October 12, 2018; San Jose, CA, USA; Los Angeles Lakers forward Kyle Kuzma (0) dribbles the basektball against Golden State Warriors forward Alfonzo McKinnie (28) during the first quarter at SAP Center. Mandatory Credit: Kyle Terada-USA TODAY Sports

Kyle Kuzma has come a long way in a very short period of time. When he was selected No. 27 overall in the 2017 NBA Draft by the Los Angeles Lakers, fans didn’t know much about him.

It didn’t take long for Kuzma to become a fan favorite, however, as his red hot shooting in summer league showed early on that the team got a steal at the end of the first round. Combine his surprisingly strong play as a rookie with his fun personality off the court, and it’s easy to see why Kuzma is so well-liked.

Kuzma earned an endorsement deal with Nike during his first NBA season, and now he officially has another endorsement deal done with GOAT.

GOAT is calling this the “first athlete partnership with a sneaker reselling platform.” Kuzma will be rocking some rare sneakers in a number of games this season, as GOAT will help provide him that luxury.

Playing for a wildly popular franchise like the Lakers certainly doesn’t hurt an athlete’s chances at endorsement deals. But with Kuzma’s personality and bright future with the team, it appears to be a recipe for more endorsement deals down the line.

You can follow this author on Twitter at @garykester.

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