Jersey patches have become more prominent with over half the league having a sponsor on their new Nike jersey. As of Thursday, it appears the Lakers have joined in.
The Lakers have signed a patch deal with the e-commerce company Wish, first reported by Sports Business Daily
JUST IN: Lakers sign jersey ad patch deal with ecommerce site Wish. This is what the jerseys will look like. pic.twitter.com/rBlgb7a2cr
— Darren Rovell (@darrenrovell) September 21, 2017
The deal is reported to be valued at $12-$14 Million a year for 3 years and will be one of the most lucrative jersey deals. It falls short of only the Warriors’ $20 million deal.
Not only will the patch be on the Lakers jersey but on the G-League South Bay Lakers jersey as well. The deal also includes sponsorships for the new training facility.
The Lakers themselves confirmed the deal on Twitter minutes after the initial reports.
See the updated Lakers look with Wish!! https://t.co/Tw6OOqbnaG pic.twitter.com/D9EGCESGj7
— Los Angeles Lakers (@Lakers) September 21, 2017
#LAKERSxWISHapp pic.twitter.com/yIitn1mG3u
— Los Angeles Lakers (@Lakers) September 21, 2017
